Marketing and Communications Specialist
Primary Function: Responsible for the creation and implementation of marketing and communications programs that will enhance Odessa's tourism opportunities.
Report to: Director of Odessa Convention and Visitors Bureau
Summary: In coordination with the Odessa CVB director, the Marketing & Communications Specialist is responsible for the creation and implementation of marketing and communications programs that will enhance Odessa's tourism opportunities. Works closely with media, Odessa attractions, and Odessa CVB staff to provide awareness of media related opportunities. Specialist is responsible for all social media, website, special projects, and Odessa CVB marketing/promo efforts.
Essential Duties and Responsibilities:
Responsible for all Odessa CVB social media and metrics, as well as advertising placement.
- Management of creative content, research and implementation of emerging trends
- Developing overall Odessa CVB social media and marketing strategy
- Responsible for social media and marketing outreach to specific markets
Serve as the editor and primary contributor to Odessa CVB website, coordinating with all staff on content as needed.
Responsible for all social media and special projects.
With oversight from Odessa CVB Director: Develop and implement marketing promotion and support for special projects, including publications and printed material.
Develop and distribute a monthly Odessa CVB email newsletter.
Maintain a working relationship with tourism venues (CVB liaison to local attractions).
Facilitate partnerships with tourism organizations to expand current cooperative efforts between all attractions and the hospitality industry.
Provide information and stories for local, regional, and national press releases to media and trade publications on tourism activities; arrange news conferences and coordinate special events/projects.
Respond to media inquiries.
Assist in the creation and management of the annual Odessa CVB marketing plan and budget.
Design and place various advertisements.
Manage database of media and travel writer contacts.
Assist other staff as needed (presentations, blitzes, media missions, graphics, etc.).
Maintain and pleasant, positive, and helpful attitude among coworkers and volunteers.
Represent Odessa CVB in a positive, professional manner.
Primary work hours are M-F 8am-5pm. However, some weekend and after hours may be required, as well as some out-of-town travel.
Other duties and responsibilities may change or be assigned at any time with or without notice.
Qualifications: To perform this job successfully, an individual must be able to perform each essential duty satisfactory. The requirements listed below are representative of the knowledge, skill, and/or ability required.
Education and/or Experience: A bachelor's degree from an accredited college or university in communications, marketing, public relations, journalism, advertising, or other related field.
Other Skills and Abilities: Possess general knowledge of computers and common computer programs.
Certificates, Licenses, Registration: Current Texas Driver's License.
Physical Demands: The physical demands described here are representative of those that must be met by any employee to successfully perform the essential functions of this job.
While performing these duties of this job, the employee is regularly required to sit, use hands to handle objects, tools or controls. Sufficient dexterity to operate a computer keyboard or calculator. The employee regularly is required to walk, stand, reach with hands and arms, climb or balance, and talk or hear. The employee must occasionally lift and/or move up to 50 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and ability to adjust focus.
Work Environment: The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of the job.
While performing the cuties of this job, the employee is occasionally exposed to outside weather conditions. The noise level in the work environment is usually moderate.
If you're interested in this position, please email your resume and cover letter to the Director of the Odessa Convention and Visitors Bureau, Monica Tschauner, at MonicaT@OdessaCVB.com